Digital Marketing Manager, Content & Editorial

Would you like to play a meaningful role with North America's leading classical repertory theatre? At the Stratford Festival, we attract the world's finest talent, offering a unique experience for staff, artists and actors alike.

This position reports to the Director of Marketing, Content & Editorial and is part of the Marketing team. With a robust presence on social channels and paid digital sales representing 45% of annual revenues, the Festival is seeking a Digital Marketing Manager who is creative and growth-focused to oversee our digital strategy and be responsible for digital media buying, analytics and SEO as related to website integration and optimization. Ideal candidate is a tactical strategist with strong analytical skills and a keen ability to interpret insights and both build big picture plans, as well as make informed pivot recommendations in a face-paced environment and exciting industry.  

 Responsibilities:

• Develop a digital marketing plan to innovate search and display ads, optimize channels and strengthen algorithm.
• Manage Google Grant and create campaigns on Google Ad, including automated bidding.
• Create and manage campaigns on Facebook and Instagram.
• Monitor and optimize existing campaigns.
• Support Organic social posts/campaigns through a revenue lens.
• Write targeted digital ad copy, specific to channel and campaign.
• Setup weekly and monthly reports to track results.
• Setup conversion tracking.
• Work closely with Website Manager to review website analytics, supply regularly reporting and create actionable tasks for improvement and upgrade initiatives, including building and supporting an SEO strategy.
• Stay informed on SEM trends to help support Website Manager in building conversion-focused landing pages.
• Lead the digital side of media planning and integrated sales campaigns with members of the Marketing team in Sales and Promotion.
• Work with Graphics team to design digital advertising.
• Manage relationship with the Research & Revenue team.
• Manage quarterly forecasts and monthly/annual digital paid budget

 Qualifications:

• University Degree or equivalent education and experience in a field related to Marketing Communications and/or Digital Marketing, Commerce and Business.
• Minimum of 3-5 years' experience as in Digital Marketing (agency or client-side) with at least 2 years' experience in management role.
• Solid understanding across variety of marketing disciplines and integrated marketing approaches and best practices, experience in agile marketing beneficial.
• Skilled with digital tools including Google Ads, Google Tag Manager, Google Analytics, Facebook Ads, Instagram Ads and LinkedIn Ads.
• Quality copy writing and editing skills.
• Strong communication skills, working with multiple levels within the organization.
• Exceptional project management skills, excellent attention to detail and a strong ability to prioritize projects and meet deadlines.
• Experience in search engine optimization and using SEO tools.
• Proven ability to drive strategic direction based on post-click performance and revenue generation.
• Marketing experience in the cultural, tourism and/or entertainment industry preferred.

This is a full-time position in a remote-friendly office with flexible hours. For this role we will consider all applications from those based in Canada with the option to work from our Stratford, Ontario office. Start date is January 16, 2023.

Job Type: full time

The Festival is working diligently toward a safe and healthy workplace for everyone.  We welcome applicants of every identity, and encourage applications from Indigenous, Black, People of Colour, Deaf, disabled and 2SLGBTQ+ folks. We are committed to accommodating people with disabilities throughout the recruitment process and beyond. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know.

As a condition of hire, all successful job candidates must be fully vaccinated against COVID-19 and provide proof of full vaccination at time of contracting. This condition is subject to the provisions of the Human Rights Code.

 If you have the qualifications to fill this role and feel you could make a meaningful contribution to the Stratford Festival, please apply by submitting your resume and cover letter in a single PDF by 5:00pm on December 11, 2022 to:

Junior Buyer

 This fast paced job allows you to work on multiple productions at once for our 2023 season. You will work directly with the design teams and production wardrobe team members to fulfill their purchasing needs. This position reports to the Costume Director or designate and is part of the Wardrobe Department team.  

 Responsibilities:

•  Research and sourcing of materials and costume pieces with an emphasis on quality, sustainability, location, availability and shipping options
• Purchasing wardrobe related items from shops within Stratford and surrounding areas with the weekly trips to Toronto, ON
• Data Entry and tracking items purchased and returned
• Ensure timely returns of items that were unable to be used in productions
• Process customs paperwork for all American based orders
• Complete accounting paperwork such as credit card receipts, petty cash receipts and mileage forms
• Purchasing wardrobe supplies and all notion type items for the costume departments

 Qualifications:

•  Experience as a professional buyer is an asset
• Proficient in Microsoft Office Suite
• Proven ability to multi-task
• Extremely organized
• Strong interpersonal skills and excellent communication skills
  • Proven ability to work independently and as part of a team
  • Self-motivated
  • Valid Ontario Driver's License with a clean driving record and use of personal vehicle is required.

 Preference will be given to candidates with an understanding of textiles, notions, costume construction and costume history.

 This Seasonal Full Time Contract position is located in Stratford, Ontario and will begin February 27 - May 26, 2023.

 Job Type: Seasonal Full Time Contract

 The Festival is working diligently toward a safe and healthy workplace for everyone.  We welcome applicants of every identity, and encourage applications from Indigenous, Black, People of Colour, Deaf, disabled and 2SLGBTQ+ folks. We are committed to accommodating people with disabilities throughout the recruitment process and beyond. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know.

 As a condition of hire, all successful job candidates must be fully vaccinated against COVID-19 and provide proof of full vaccination at time of contracting. This condition is subject to the provisions of the Human Rights Code.

 If you have the qualifications to fill this role and feel you could make a meaningful contribution to the Stratford Festival, please apply by submitting your resume and cover letter in a single PDF by 5:00pm on December 11, 2022 to:

Wardrobe Apprentice

 This introductory position, and associated responsibilities, give the candidate a great overview of the everyday activities within the wardrobe department. This seasonal full-time position reports to the Costume Director, or designate, and is part of the Production Wardrobe Department.  

 Responsibilities:

•  Responsible for coordinating, monitoring and maintaining fitting room areas
• Assist in sewing tasks as required
• Assist in both wardrobe and crafts areas as required
• Provide cutters and design teams with items required for fittings  
• Ensure fitting rooms and storage areas are fully stocked and tidy
• Label inventory in actors' personal boxes for each production
• Work with the Costume Buyers to complete inventory of notions items
• Tidy and help maintain fabric stock
• Work with design teams to move large costume racks

 Qualifications:

•  Post-secondary diploma, equivalent education or experience in a costume construction an asset
• Professional sewing experience required
• Extremely organized 
• Strong interpersonal skills and excellent communication skills
• Proven ability to work independently
• Self-motivated with strong ability to multi-task

   Preference will be given to candidates with professional sewing experience.

 This Seasonal Full Time position is located in Stratford, Ontario and will begin February 6 - August 25, 2023.

 Job Type: Seasonal Full Time

 The Festival is working diligently toward a safe and healthy workplace for everyone.  We welcome applicants of every identity, and encourage applications from Indigenous, Black, People of Colour, Deaf, disabled and 2SLGBTQ+ folks. We are committed to accommodating people with disabilities throughout the recruitment process and beyond. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know.

 As a condition of hire, all successful job candidates must be fully vaccinated against COVID-19 and provide proof of full vaccination at time of contracting. This condition is subject to the provisions of the Human Rights Code.

 If you have the qualifications to fill this role and feel you could make a meaningful contribution to the Stratford Festival, please apply by submitting your resume and cover letter in a single PDF by 5:00pm on December 11, 2022 to: